Around Academia: Should you blog about your academic work?

University Affairs looks at the pros and cons:

... for a growing number of academics the benefits of blogging outweigh the drawbacks. Those who blog – including me – agree there are positive outcomes, such as networking and collaborating, finding new audiences and opportunities, disseminating research more widely, and building one's reputation. Bloggers argue that far from diluting scholarly success, online writing can be a serious tool for academic practice.